The fundamental values of a company are as important as good management and quality of service. Our values are not compiled in Excel tables, included in emails or listed in the tasks performed by the company's employees. And yet they are the driving force that guide managerial decisions and the way products and services are delivered to customers.
As designers and manufacturers of high-tech textile solutions, Thierry and Laurence Plagué, founders of Guardtex, have often asked themselves these questions: What values do we bring to our customers? What problems are we helping to solve? What needs are we meeting and how? What are our own requirements?
The two leaders have always embodied four strong values. They have created a corporate culture that reflects these values and that they share with their employees. Their goal is to ensure that everyone moves forward in the same direction.
These four values are EXCELLENCE, PROACTIVITY, CUSTOMER FOCUS to deliver CUSTOM PRODUCTS and HIGH STANDARDS. They are embodied by every employee.
Excellence is a core value in the company, as a key factor for manufacturing quality. The resulting level of quality is a priority for Guardtex. Quality implies high standards on the part of all internal and external stakeholders. Quality is the guiding force throughout the value chain for the customer. At each stage of a project and for each service, special attention is paid to the quality of tools, materials, expertise, technology, craftsmanship and on-time delivery. When you have high standards for yourself, you have high standards for others as well. Employees have the satisfaction of knowing that they have produced a superior quality product that is exactly what the customer wants.
PROACTIVITY is also an absolute priority. Being proactive means being able to deal with unforeseen events and phases that are not encountered in traditional processes. This value requires the ability to adapt, the desire to find the right technological solution, a certain vision of the future and precise action planning. Every person at Guardtex is strongly motivated to deliver solutions within a very short lead time.
Guardtex’s third key value is a CUSTOMER FOCUS to deliver custom products. Delivering CUSTOM PRODUCTS means understanding the user experience, tailoring products to the actual needs of a specific person for a specific project and at a specific time. Our employees need to be curious about our customers, to be able to listen, pay attention and understand.
Finally, the fourth and final value, HIGH STANDARDS. Our employees have extremely high standards for precision and accuracy, supported by our "all-digital" production systems. This results in remarkable gains in lead times.
These are all values that Guardtex puts into practice for businesses and individuals alike. Guardtex is defined by a quest for excellence.
What is Guardtex's vision? What are the areas we want to develop in the coming years?
Our business is the design and manufacture of high-tech fabric solutions made from composites, fibre, fabric or carbon, to produce covers and accessories designed to protect people and equipment. We work for a wide range of industries such as aviation, defense, safety, boating, other industries such as rail transport, as well as for local authorities.
Starting from the principle that when manufacturing a product, mass customisation is as important as engineering and design, we developed a strategy to achieve both.
“Mass customisation is possible, and we have shortened our delivery times. We went from a few months to a few days on many projects". Thierry Plagué, founder and designer.
Constantly adjusting to change, making the right initial assumptions and then getting to work to develop inventive, efficient, powerful and concrete technological solutions is Guardtex’s business strategy. And it is by mobilising employees, management, partners, suppliers, investors and institutions that we are empowering ourselves to make this vision our reality.
Disruptive innovation, design without using a template, mass customisation and proactively responding to changing needs are the four guiding forces that drive our business strategy. We want to be a force for change and create disruptive processes.
The KanvasLight product that we developed in 2017 and have been selling since the beginning of 2019 is a perfect example of this type of disruptive innovation. Recently honoured at the Mets Trade Show, KanvasLight is a luminous fabric. To find out more, watch the video: